Nitika Gupta (Manager Marketing)

A dynamic professional with 5 years of experience in marketing FMCG.
Post graduated from Amity university in marketing and advertising. She is also an alumni of IIMC from New delhi.
A highly motivated manager with high customer centricity, strong business acumen, and an ability to balance day-to-day account-abilities with strategic direction to the business.
Committed to a visionary, hands-on, innovative, results & customer-oriented approach.
Excellent interpersonal, communication, team building & management skills with experience in training & development of the workforce.
Major forte in ATL and BTL Marketing.
 Initiates, coordinates and implements promotion programs combining advertising with purchase incentives to increase sales; purchase incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes and contests, and other promotion programs designed to target specific trade marketing objectives
Develops and executes POS materials and merchandising staff
Enhances the communication flow between Marketing and Sale and responsible for sales events (organization, coordination and control).