• Not gold and silver bars.

    Not gold and silver bars.

    However rich you are, when you are famished you need good food to satiate your appetite. A menu of gold and silver is still unheard of.

    Healthy eating is a great start to a healthier life. But apart from eating good food the concern should also be eating quality food. By quality we mean, food that is safe and high on nutrition.

    If you are health-conscious, like 46% of your fellow Indians are, earth food is the way to go.

     

    Let’s face it.
    Who doesn’t want to stay young forever?
    The recent studies have shown that the antioxidant capacity in earth food reduces premature aging. And also, the risk of cancer, heart disease and vision problems. Choosing earth food can considerably increase intake of nutritionally desirable antioxidants and reduce exposure to toxic heavy metals. This means, the foreign chemicals are not negatively interacting with the different vitamins, minerals and natural compounds that are so essential for the positive impact of fruits and vegetables.

     

    74% of consumers in India tend to read labels.
    The other 26% are you listening?

    What goes into earth food is more than what a label can describe. But nevertheless, it’s a good start. Earth food is nutritionally-denser. According to a review, earth food has more nutritional superiority than its conventionally-grown counterparts. From farm to fork there’s no loss of vital vitamins, minerals and nutrients when the food is delivered. This way it boosts your immune system and makes it robust enough to fight occasional viral fever and bouts of cold and cough.

     

    Want to flaunt a stronger, energetic body?  
    Start from the inside, not outside.

    When it comes to quality of food, it’s the same philosophy. Garbage in, garbage out. Earth food is rich in value as it’s minimally untouched by human hands. Hence, the vegetables and fruits are as fresh as they were produced till they reach your kitchen platform. Regular intake of earth food makes sure your system is not bogged down, you don’t feel tired and you are not at the risk of regular disease and illness. In fact, it keeps you fresh, strong and energetic from inside. Doesn’t mean you start flexing your muscles. For that, you have no choice but to hit the gym.

     

    Try it as it’s tastier than most junk food menus.
    An occasional cheat day is okay.

    Earth food is grown in a natural way. Your brain tells your body to eat partially based on the nutrients it receives. So, it may not taste as good if you're accustomed to the addictive qualities of junk food additives, such as processed sugar and MSG. But after just a short time of your body experiencing truly healthy food, you'll be craving it. No, really, you will. And all the junk food will start having a bad after-taste.

     

    So, next time you visit the market, ensure you pick up something safe and healthy for yourself and your loved ones. 

  • Health is the real wealth.

    Health is the real wealth.

    However rich you are, when you are famished you need good food to satiate your appetite. A menu of gold and silver is still unheard of.

    Healthy eating is a great start to a healthier life. But apart from eating good food the concern should also be eating quality food. By quality we mean, food that is safe and high on nutrition.

    If you are health-conscious, like 46% of your fellow Indians are, earth food is the way to go.

    Let’s face it.
    Who doesn’t want to stay young forever?
    The recent studies have shown that the antioxidant capacity in earth food reduces premature aging. And also, the risk of cancer, heart disease and vision problems. Choosing earth food can considerably increase intake of nutritionally desirable antioxidants and reduce exposure to toxic heavy metals. This means, the foreign chemicals are not negatively interacting with the different vitamins, minerals and natural compounds that are so essential for the positive impact of fruits and vegetables.

     

    74% of consumers in India tend to read labels.
    The other 26% are you listening?

    What goes into earth food is more than what a label can describe. But nevertheless, it’s a good start. Earth food is nutritionally-denser. According to a review, earth food has more nutritional superiority than its conventionally-grown counterparts. From farm to fork there’s no loss of vital vitamins, minerals and nutrients when the food is delivered. This way it boosts your immune system and makes it robust enough to fight occasional viral fever and bouts of cold and cough.

     

    Want to flaunt a stronger, energetic body?  
    Start from the inside, not outside.

    When it comes to quality of food, it’s the same philosophy. Garbage in, garbage out. Earth food is rich in value as it’s minimally untouched by human hands. Hence, the vegetables and fruits are as fresh as they were produced till they reach your kitchen platform. Regular intake of earth food makes sure your system is not bogged down, you don’t feel tired and you are not at the risk of regular disease and illness. In fact, it keeps you fresh, strong and energetic from inside. Doesn’t mean you start flexing your muscles. For that, you have no choice but to hit the gym.

     

    Try it as it’s tastier than most junk food menus.
    An occasional cheat day is okay.

    Earth food is grown in a natural way. Your brain tells your body to eat partially based on the nutrients it receives. So, it may not taste as good if you're accustomed to the addictive qualities of junk food additives, such as processed sugar and MSG. But after just a short time of your body experiencing truly healthy food, you'll be craving it. No, really, you will. And all the junk food will start having a bad after-taste.

     

    So, next time you visit the market, ensure you pick up something safe and healthy for yourself and your loved ones. 



  • Most master chefs are good.

    Most master chefs are good.

    You should always pick up good habits. Like earth food. Not because it is safe. Not because it is healthier and tastier. Not because it is labeled and priced comfortably higher to make a lifestyle statement. But because it’s actually good for your heart, brain, lungs, muscles and your entire system. And if you leave aside the health benefits, there are interesting things to discover about earth food. It’s rich and tastier. Which means it will make your mother-in-law and the self-proclaiming neighbouring aunty envy your culinary skills. Lord, bless their tables too. Amen. 

    Like they say, you are what you eat. So, here are 6 reasons that make earth food an effectual choice for personal and planetary health. 

    #1 - Untouched by human hands. And adulteration. 

    Who said farmers don’t have a good sense of humour? In an age, where everyone is concerned about the origin and safety of food, we picked up the best from ground zero: earth food. 

    From farm to fork the vegetables and fruits are practically untouched by human hands, so there is no chance of adulteration. Pay our farm a visit someday and we will be more than glad to show you around. Food will be on the house. But yeah, you will have to arrange for your own transport.

     

    #2 - More nutrients than you can count. 

    Earth food has more nutrients – vitamins, minerals, enzymes, and micronutrients – than conventionally grown food. On average, naturally grown earth food provides: 21.1% more iron (than their conventional counterparts); 27% more vitamin C; 29.3% more magnesium; 13.6% more phosphorus. We didn’t say it. The Journal of Alternative and Complementary Medicine did. Now, who will question them?

     

    #3 – It tastes better. Don’t blame us for overeating. 

    Try it! You will not be able to control the temptation to dig in a little more. Earth food generally tastes better because nourished; well-balanced soil produces healthy, strong plants. And the way it is delivered, practically untouched by human hands, it retains natural and rich nutrients that are otherwise lost in transit. 

     

    #4 – Preserves our ecosystem. Ask insects, frogs and birds. 

    Naturally grown earth food supports eco-sustenance. In layman’s terms, it means farming in harmony with nature. 

     

    Preservation of soil and crop rotation keep farmland healthy and chemical abstinence preserves the ecosystem. Wildlife, insects, frogs, birds and soil organisms are able to play their roles in the tapestry of ecology. And we are able to play ours, without interference or compromise.

     

    #5 - Reduces pollution. Protects water, soil and you. 

    Agricultural chemicals, pesticides and fertilizers are contaminating our environment, poisoning our precious water supplies and destroying the value of fertile farmland. According to a recent study conducted by Indian Agricultural Research Institute, it is estimated that only 0.1% of applied pesticides reach the target pests. The bulk of pesticides (99%) are left to target the environment and the food we consume so happily while watching TV. 

     

    #6 - Support farming directly, if you don’t want the onion prices to shoot up. 

    Buying earth food is an investment in a cost-effective future. 

     

    Commercial and conventional farming is heavily subsidised with tax in India. Every year, India subsidises billions of dollars for a farm bill that heavily favours commercial agro-business. 

    Peeling back another layer of the modern farming, onion for instance, reveals a price tag that cannot be accurately measured but certainly includes other detrimental associated costs such as health problems, environmental damage, and the loss and extinction of wildlife and ecology.

    Putting our money where our mouths are is a powerful position to take in the 895 billion dollar (Rs. 61 lakh crore) food industry market in India. It’s time to pick the right things up. Earth food, for instance. Your neighbouring aunty and the earth, both will love you for it. 

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